At Avant Gorgeous we want ALL women to feel Strong, Stylish, Powerful, Confident, Culturally Conscious and aware of their valuable self-worth every day whether they’re lounging in a t-shirt or suited for a business meeting. Our name Avant Gorgeous is inspired by the term Avant-garde. Avant-garde is defined as works that are experimental, radical or unorthodox with respect to art, culture, or society. It may be characterized by nontraditional, aesthetic innovation and initial unacceptability which may push the boundaries of what is accepted as the norm or status quo, primarily in the cultural realm. We are truly inspired by this and strive to convey it throughout our brand to our customers.